DOVE Chocolate turns Mother’s Day into Mother’s Day for a special campaign




DOVE Chocolate gives mothers a unique chance to ‘own the night’ and connect with their closest friends through private, socially-distancing movie theater rental experiences across the country.

Tickets will be available on a first come, first serve basis starting Tuesday, May 4 at 9:00 a.m. EST. Only one participant per cinema can register. Upon registration, the winner will receive ten prepaid tickets to share with friends for an exclusive theatrical experience at the designated time of the show on the evening of Sunday, May 9.

To add to their experience, those who register for the private screening of the film will be treated to an assortment of new deep and silky dark chocolates from DOVE Chocolate (70% cocoa) and Deepest dark chocolate (82% cocoa) PROMISED. Each dark chocolate has a special message inside the packaging and comes in a resealable bag for lasting freshness.

“Staying in touch with friends is crucial for a mother’s well-being and self-esteem,” says Leslie Philipsen, Brand Manager, DOVE Chocolate. “More than a year after the start of the pandemic, moms crave connection, especially with friends they haven’t seen in months. As part of a company that prides itself on creating better times and more smiles, we wanted to find a way to offer moms the ability to do just that safely. By taking care of all the little details of Mother’s Day, we hope moms across the country can relax, connect, and enjoy a special night out.



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